Below, you will find the extensive notes that I have made on Jim Lupkin's "Meet The Agency" Training Webinars, starting on 2/1/12.
2/1/12:
Go to your Facebook page and login. You will then be on your “home page.”On your home page, you have some really cool features. On the left hand side, you have your “Favorites,” your “Pages,” your “Groups,” and then you can click on “MORE” to see additional categories.
Go to your Facebook page and login. You will then be on your “home page.”On your home page, you have some really cool features. On the left hand side, you have your “Favorites,” your “Pages,” your “Groups,” and then you can click on “MORE” to see additional categories.
In the middle, you see the Newsfeed. This is where you interact with people. On the right hand side, you see what’s happening for your friends. It will also suggest people for you to Subscribe to. On the far right side, you will see your friends who are online right now. You can chat with them if you wish.
On the top right, you see the “Ticker.” What you see is what FB considers to be most important. You can get additional information by clicking on each name you see there. FB has an algorithm with which they decide how you’re interacting with people and what is likely to be most important to you.
In order to harness the power of your homepage, the first thing to do each day after you login is to click on the birthday announcements at the top right (to the left of the “Ticker.”) Leave at least a simple “Happy Birthday” message for each person having a birthday. If you have a meaningful connection with any of them, write something more meaningful. This is often an effective way to start a conversation with someone. Be sure to say happy birthday to everyone every morning.
If there’s a list of people that FB suggests you subscribe to, check out each one and determine whether it is indeed someone you want to subscribe to. FB’s suggestions here are based on the people you’ve already subscribed to; i.e., they’re in the same field as the people you’ve already subscribed to. This is very powerful, because you don’t have to keep going out and trying to find more people to subscribe to. In making your decision of who to follow, pay attention to how many other followers they have.
By clicking on their names and selecting their “info,” you may be able to learn more about them. If, over time, you find that someone you’ve subscribed to isn’t giving value to your business, you can “unsubscribe” them.
Next, click on “SORT” at the top. You can then choose between “Top Stories” or “Most Recent.” Jim likes to emphasize “Most Recent,” because he wants to be connecting with everybody—not just those that FB considers to be most important. So every time you login, he recommends that you make sure that “Most Recent” is selected.
Then scroll through the status messages on your Newsfeed and look for conversations you can contribute to. Spend 10-15 minutes in here each day. Some of these are your friends, some are subscribers, it’s all mixed together. If you want to separate them, you do that on the left hand side. You have to organize first, however, under favorites. After doing so, it’s much easier to use.
So the first thing to do is click on “Lists” at the bottom and then on “MORE” to see all of your lists. You want to have your most important lists on the left hand side so that you can optimize your time. In order to have them appear there, click on the pencil icon to the left of each item and then select “add to favorites.” Some of the items that you will see on your “Lists” have been created by FB, depending on where you went to high school and college, etc. Make sure that your “subscriptions,” your “close friends” and “acquaintances” are on here.
Next, click on “More,” if necessary, to highlight “Pages.” Find the page (or pages) that you are an admin of, click on the page, and add to favorites. It will then appear on your list of favorites on top left and you can easily access it without typing.
Next, if you have any favorite apps, do the same thing. Do likewise with Groups.
When Jim logs in to his home page, he clicks first on “Subscriptions.” He scans through the posts and jumps into conversations left and right. He comments and involves himself in as many conversations as possible, because these are the people he wants to be friends with. This will happen only if he connects with and talks to them. He spends 15-20 minutes each day in doing this. What’s cool is that when you login again, if anyone has commented back, you will see an indication of this in the earth icon that is just to the left of the search box at the top. If a number appears on that icon, it indicates you have received this number of return comments. Just click on the icon to find out who they are. Then, if you wish, you can click on each one and continue the conversation. E.g., to someone that Jim has wished a happy birthday, he writes: “I really hope you had a good day. Thanks for responding back to my birthday greeting. I notice that we haven’t spoken much on Facebook. What type of business do you do?” So here is an example of how you can create an entire conversation just by wishing someone “happy birthday.”
You will talk to everyone differently based on your business. Remember, in conversing with friends and subscribers, you’re not selling yourself, you’re just enjoying the conversation. Then, when you do post something about your business, your friends are more likely to notice and respond positively.
So this is the training for today—how to harness the power of your home page in order to get the most from it.
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2/2/12:
Today’s training focuses on how to generate leads as your fan page. To begin, login to your personal FB page. In the upper right hand corner, click on the little downward facing arrow. In the drop down box, you will then see a list of your FB fan (business) pages. By clicking on the one you wish to use, (“Use Facebook as”) you will then be on Facebook AS your business page, instead of as your personal FB page.
Any activity that you then do within Facebook will be AS the business page you’ve selected. Because of this, FB limits what you’re allowed to do—for example, they won’t allow you to talk to individual people. They will, however, allow you to talk to other fan pages.
Go to the search box at the top of the page. Earlier, I taught you how to use the subscribe feature on your personal FB page that allows you to talk to potential customers, influencers in your industry you want to connect with, competitors, etc. Now you can do the same thing with your fan page. So you can use the same subscribe list you used for your personal page. Enter them, one at a time, in the search box.
For example, the first one might be your target market, i.e., people who might most likely buy your product (e.g., doctors, moms, men, hunters, musicians, etc.). Jim’s target market is small business owners, so he types in “small business.” Then click on the magnifying class image on the right side of the search bar to generate a full list of all the pages that include the words, “small business.”
Then, in the left hand margin, you can click on “People,” and it will then show the people. (Jim then demonstrates that it will not allow him to send a message to individual people, but it WILL allow sending a direct message to a fan page.) So click on “Pages.” You can then click on the “Like” button to the right of each fan page that is included in your target market—any page that you would like to communicate with. By doing this, you’re going to build up a “huge funnel.” You can do as many of these as you want.
Next, you want to work from the list of all your competitors. Type in the name of a competitor, find their page and like it.
Next, find Influencers—people that you look up to in your industry, perhaps a top producer in your industry, or maybe someone that is always in the news talking about your industry, people that you highly respect. This can include companies. As before, “like” each one that you want to be connected with.
Build your lists up into the hundreds. Then the next thing to do is to click on “Home” at the upper right. You will notice that you are using your home page as if it was a fan page. So it looks a little different. You’ll see all the stuff going down the left hand side. You’ll also see that where it would ordinarily say “recommended people,” it will say “recommended pages” instead. You can also see “insights” as to what’s happening on your home page.
Again, you can click on either “top stories” or “most recent.” As on did previously on your personal home page, select “most recent.” (Jim encountered a FB glitch at this point, so it didn’t show a full list of pages. He said that when this happens, just leave and come back later.)
Jim recommends that you spend about 15 minutes each day in this activity—that is, come in and read all of the messages that appear and jump into the conversations as much as possible.
As you do so, whenever you leave a comment, it is for someone in your target market and it is coming from you as your fan page. So imagine. . . if you’re target is a mom, and your fan page has something to do with moms, people will read your comments and may respond by going to visit your fan page. (It’s very important that you leave good comments!) So this is how you drive your target market to your fan page from other fan pages. You can do this as well with your competitors and/or your influencers. So this is a really great way to build up your fan page.
(Jim opens it up for questions.) In response to a query about recordings, he said they will be doing recordings over the next few weeks, and they will be available; in the meantime, you can come to the WBYSM fan page and ask a question.
Ann asks: “I have people who sign up that love the product, but they don’t want to do it themselves. How do they make me the administrator of their page?” A) They have to go to their fan page, like we’re doing right now; then they click on “edit page” in the upper right hand corner; then they click on “Manage Admins” on the left hand side; and then they’re going to type in your email address. They then click “Save Changes.” It will then pull your picture and put you up here just like this. That’s it.
Jim requests that everyone go on the WBYSM fan page and leave a comment about how much you enjoyed this training. This will help all the other distributors with SOC so we can all continue to build a concrete team together. (Ann says, “I’ve learned more on this call than all the previous months I’ve been with the company.”)
Todd comments: “More than 90% of my bricks and mortar retail prospects have ‘No Soliciting’ on the door. How do I get around that?” A) Actually, I don’t go door to door. I used to a long time ago, but there are a lot of rules, like you can’t solicit. What I do is what I just showed you here. I would open up your Yellow Book and start going through all of the businesses. Then put the business name in the search box at the top of your FB fan page. Find their fan page and like it. Then what I would do is see if you can find the owners and subscribe to them or add them as a friend on the personal side, and I would make the connection with them through FB. Once you make this connection with you on FB and they see that you’re real—because they’re going to check out your info tab and your picture. They they’re going to invite you in their store. You’ll get in much faster; they also refer you to people much faster. I would use FB to corner your local market.
2/3/12:
One of the advantages of working with the Total Social Media Agency is that we give you a lot of examples of how to be successful. Those examples generate ideas for you on many different levels. For example, I can show you a case study and, for you, it can give you three ideas; for the next person, it gives one idea; and for a third person, it gives 7 ideas. This is because of how you think, individually; it’s also related to the product that you’re marketing, the industry that you’re in, and a lot of times, it’s because of you as a person.
Today, I want to show you how to harness the power of our case studies. So when you’re on our fan page, as you are today (go to http://www.facebook.com/WBYSM), there are two ways to access them. The first way is underneath the sidebar, I want you to click on “notes.” And then what you’re going to start to see—you can just scroll down—is case study after case study. So here it shows how Steve Conover is having tremendous success working with us on Facebook; and you can read his case study and you’ll learn something from him. And as you scroll through here, you see all these different case studies (gives examples).There are also tips in here, but just keep looking for the case studies (about 20-25 of them are case studies.) You can scroll through these and learn how each of them can affect your business.
You can actually access them by clicking on the title of each. When you do so, it will open up the full story for you to read. These stories actually who you how to succeed on Facebook.
Now what you can do at the bottom of every case study is go to where it says, “Want to download this Case Study?” and then copy and paste the URL that appears there into a new window in your browser. This will bring you into where we have our e-book posted. You can then click on the print icon below the story to print it. (Note: You will have to sign up to become a member first. After verifying your membership by clicking on the link that will be sent to your email, you can login and then download the pdf of the case study and print it.)
(Note from George: If you print out a number of these case studies and place them in plastic sheet protectors and then include them in a three-ring binder, they will provide some valuable validating information that you can show to prospective retail customers, as well as making it available for your personal review.)
Another way to access these notes—especially for some people who like to be visual—is to go back to the WeBuildYourSocialMedia business page and click on “photos” under the picture on the left hand side. You can then click on “profile pictures” to open a page with all of the case studies. You can then just click on the relevant picture to open the case study you want to focus on. (About 10 of these are done, but we’ll have some more soon.)
All of these stories are written by my business partner, Donna Newman. She meets with each of our clients; she interviews them and finds out what really makes them tick and what’s really helping them become successful. She then compiles this information into a nice case study to make available for you.
Q & A:
Q) What should I do to respond to someone who has just liked my page.
A) If the person has filled out the Sweepstakes, you will have received an email with a name and email address. If you do not receive an email, just post a message on our fan page, and I’ll send you the email address to make sure you receive it; or the person may have just liked your sidebar and liked your page on that basis w/o clicking on the Sweepstakes page. Login to Facebook as your page, by selecting your business page in the upper right hand corner where you see “use Facebook as. . .”
When you do this, in the upper left hand corner, where you see the image of the two people, click on that image to see the person(s) that have liked your page. Click on the person’s name and copy his/her Facebook URL that appears in the address bar. Then log out and go back into FB as your personal page; and then paste the address you’ve just copied. This will take you directly to that person’s page. You can then send a message to this person by clicking on “Message.” “Hi Rick, thank you very much for liking my fan page at (name your fan page). I will love to hear from you and hear why you decided to like my page.” Be very casual and don’t try to sell anything to the person. Once you’ve developed that know, like and trust, they’re going to buy your product; but if you say, “come and use my product,” the odds are you’ll probably lose them forever. You can also add a P.S., such as, “I really appreciate all of my fans. Here’s a 20% discount on my product.” Then click send. If the person is interested in talking to you, s/he will send you a reply.
2/6/12:
In a future upgrade, it will be possible to upload a video directly to the custom tab w/o first uploading it to YouTube. For now, however, it’s necessary to upload all videos to YouTube first and then link to them from the custom tab.
Also, over the next 1 or 2 product upgrades, the industry-specific templates will be increased to 15 and then to 20. Some of the industries that we’re working on currently are: restaurants (general), handy man, and photographers.
Q) When approaching a retail client, what have you found to be the best sequence of questions?
A) I would first of all approach prospective retail clients that you personally know. If you don’t know them, I would first reach out to them through FB and build a relationship with them on FB. I wouldn’t suggest just going door to door. What happens when you’re inside of FB, it creates a warm atmosphere. When I showed you guys last week how to use the subscribe feature and then connecting to other fan pages, that’s exactly what I’m talking about. So let me give you some possible ways to speak with them.
Let’s say there is a prospective retail customer, a restaurant, and you know who the owner is, or you know one of the main people that work there; and you find them on FB. I would send them a private email—e.g., “I notice that you work at the XYZ restaurant in my town. Do you guys have a Facebook business page? Please respond back, yes or no.
If the answer is no, respond back, “why not? I really love your food, so I’m wondering why you’re not using Facebook to promote yourselves.” If they get back to you with something like, “we don’t know how to use it yet,” you could then immediately start introducing them to the TSM.
If they respond back by letting you know that they do have a page and give you the address, you are then in position to assess the quality of their page.
Most of the time, they probably won’t have a sidebar or a custom tab; so then you can respond back and say, “I looked at your page. I liked it. Is there a time when I can talk to you on the phone for about 10 minutes? I have a social media product that I think would really help your Facebook business page.
So I first like to build this kind of positive connection with them that doesn’t relate to business. I’ve noticed that if you talk to them through Facebook, it allows you to do that very quickly, because people will naturally look at your personal profile. They’ll see a picture of you, they’ll kind of get a snapshot of who you are, and the trust starts building right away—even before you speak to them.
Then I like to go in and see what type of FB business page they have and what are they missing on it. Then I have something to talk to them about. Say they’re missing a custom tab, that’s something to talk about; if it’s a walk-in type of business, like a restaurant or spa, and I don’t see a coupon on their page, then I have something to talk about, because I can suggest to them that they use Template #10;
If they do have a custom tab and a sidebar, then I go on their wall and I start looking at what they’re talking about every day. If I notice that they’re not getting very many comments, again I have something to talk about—they probably need the training center.
(Someone asks “what about a Total Social Media template?) A) We’re working on that and will have it out in the very near future.
(Someone asks, when somebody already has a Facebook page, how do you utilize it without losing the Likes (or fans) they already have?) A) (Jim demonstrates -- on your TotalSocialMedia.com site, click on “Design a Tab;” then click on blue button, “design a custom tab;” on the next page that appears, the user would see the business page they already have. All they have to do is click on it and then add the custom tab and sidebar to that page. The page itself will not be changed at all, so the “Likes” are not lost.
(Someone asks, “when we design our tab, what video would you recommend to describe our SO service?) A) Since you are a SO Distributor, I would take any of the information from the retail website that SO is now offering and use that as content on your FB business page.
(Someone asks whether in the Post ‘N Leap, will we be able to schedule posts?) A) In the next 2.5 upgrade, the ability to schedule posts will be included. Another cool feature that it will have is that it will make it possible for you to create your own library; so you will be able to take all of the content in our library, edit it and add it to your own personal library that you can build out. It will also include the scheduled posts. It has a bunch more stuff that is really cool.
(Jim says that he’s going to walk us through some FB features again that especially have to do with dealing with retail customers.)
He shows his FB screen and says the following: Up here in the search box, you can type all of the different retail businesses you want to connect with. So let’s just focus on your local market: You can pull out the Yellow Pages and find one—e.g., “Morton’s Steak House”. From the list that comes up, he clicks on the Morton’s Steak House in Chicago. If you want to focus on retail, he recommends that you focus on your local market, because if they know that you’re local with them, the odds are higher that you can go in and actually meet with them face to face and sign them up as a customer.
First of all, like their page; then I would find out the people that are working there—either the owner, etc. Then I would type in their name up here (in the search box), you come to a page where you see the words, “Subscribe.” Click on that. Then every time they post something, it will show up in your Newsfeed. Then click on “Message” and send them a private message. The private message would be the series of questions that we already talked about.
So when you’re working the retail market, number one, focus local—any business within driving distance. There are more than enough businesses in your local market where you can build a very, very strong and healthy residual income with. Talk to them first on Facebook. Once you feel that connection, which you can easily do within a few days, then ask them to speak on the phone or meet up with them in person. And, at that point, you’ll probably be able to make the sale.
(A question is asked about the custom Sweepstakes) A: Yes, in the very near future—sometime over the next few months—you’re going to be able to do your own custom rebuild (?) tabs and custom Sweepstakes.
(The questions is asked: “Can we get rich at this?”) Jim: The way I look at this is that there are a tremendous amount of businesses in the United States alone.. How many of them are using Facebook now to build their business? And out of them, how many of those people really know what they’re doing? And how many are actually getting results? How many, do you think, would want to pay $50 per month to have access to a real, documented, successful social media agency that can work with them every step of the way?
If your answer is the same as mine, which is “the majority of them,” then I think you could probably answer that question yourself.
Question: “When you talk to a local retail business, do you use your personal FB page or your fan page initially when you contact them?” A) It depends. If I know somebody inside the business, which I try to do first, then you have to connect with them through your personal FB page. If I don’t know somebody inside the business, then I have no choice but to talk to them through their FB business page. What I would do then if I have to talk to them via their FB business page, I would sign into FB as the business; then, if I leave a comment, they’ll see the name of my business.
So your first choice is to talk to them as an individual through your FB personal page; your second choice is to talk to them, business page to business page.
(Jim answers another question about giving an inspiring success story, by reviewing the strategy he laid out on 2/3/12—how to access and print out WBYSM case studies.)
(In response to another question, Jim reviews the specific questions to ask prospective retail customers about their present business pages:
1) What is your Facebook business page? (then go look at it to see if they have a sidebar, then see if they have a custom tab, see if they have any Sweepstakes or contests going on, how many people like their page—if they have 7 likes and they’re a restaurant, then they clearly don’t know what they’re doing; if they have 700, maybe they do know what they’re doing, but maybe they’re missing having the Sweepstakes on their custom tab;
2) Look at their wall and see how many people are liking and commenting on their content. If it seems really low, I’m going to talk to them about that. Another thing you can do is compare the number of likes for the page and divide that number by the number of “People talking about this.” This will give you a percent. A healthy fan page should have anywhere from 1% to 5% of the fan base talking about the page. Some have a higher amount. If you look at the long term of all fan pages, it always falls between 1% and 5%. So if it’s less than 1%, that’s also a good talking point.
So if you talk to these businesses, you can say, “you know, I was on your page. I noticed that you don’t have a sidebar, I noticed that you don’t have a custom tab, I noticed that you have no Sweepstakes, I noticed that you don’t have too many fans, or I noticed that you’re not getting a lot of comments and likes on the content that you’re posting; or I noticed that you have less than 1% of the people that like your page that are actually talking about you. I have a solution to help you become a lot more successful, and this is what it is. . .”
Usually, a business is missing at least one of those; most businesses are missing all of them; but as long as you can find one of those, then you have a very high chance of them using the product.
(Jim says that he’s building out a library of videos of this training and that when Version 2.5 is launched, they will be included.)
2/7/12:
(Jim demonstrated how to design a custom tab.)
Q & A:
Q) Am I correct in assuming that you need Facebook page for each business or fanpage sidebar you wish to create and depending on whether you’re at Basic or Pro, you can have only one or two active at any time? Or is there an easier way?
Q & A:
Q) Am I correct in assuming that you need Facebook page for each business or fanpage sidebar you wish to create and depending on whether you’re at Basic or Pro, you can have only one or two active at any time? Or is there an easier way?
A) You’re allowed to have one custom tab per fanpage. The majority of businesses—90% of them--are completely happy with that. In the next upgrade of the product that’s coming out, you will actually be able to have multiple tabs on the same fanpage.
Q) Will Facebook change the business page to a Timeline format?
A) Facebook has been known to keep the same branding; so no one knows for sure, however, I would think that eventually they will. To what extent, we don’t know, because the Facebook business page works differently than a personal profile. So, for example, I could see them changing it so instead of where the sidebar goes on the left hand side, it goes across the top. I can definitely see that happening. I would think they would keep the custom tabs, because all of the major brands have custom tabs, and it would drastically hurt the business if they were to take it away. I would think they would, because it shows the long history of the company; so my gut feeling tells me that they will. There may be a potential announcement at the end of this month. And if it is, Facebook has always been known to always give anywhere from 3 months to 6 months for features to become fully live for all the users on Facebook.
Q) How many fan pages can I have? How do I set that up for each?
A) You’re allowed to have as many fan pages as you want and you can set them up by clicking on step number one and just watch this video (demonstrates) to do it properly, and then you’re going to do it from here (the totalsocialmedia.com page). You can set up unlimited fan pages.
A) You’re allowed to have as many fan pages as you want and you can set them up by clicking on step number one and just watch this video (demonstrates) to do it properly, and then you’re going to do it from here (the totalsocialmedia.com page). You can set up unlimited fan pages.
Q) Will we have sidebar and timeline templates?
A) Yes, you will have templates that go across the top, and we will be implementing those in the near future once the switchover happens on the Facebook fan page.
A) Yes, you will have templates that go across the top, and we will be implementing those in the near future once the switchover happens on the Facebook fan page.
Q) What about using LinkedIn?
A) The images up here on my computer screen—you see Twitter, LinkedIn and YouTube—you can click on LinkedIn and then going down the right hand side, we have “Getting Started,” 12 Ways to Dominate,” “More than a Resume,” “More Leads,” and “Best Practices.” These are the videos that you will watch to leverage yourself with LinkedIn. What we do in the beginning is we have to go focus on Facebook—the reason being is that is where all the users are.
Now, LinkedIn definitely works, but we want every user to be very successful inside of Facebook before they start spending time on LinkedIn. When you laser-focus on one particular social network, you will notice that your business will flourish. When you start spreading yourself out among Twitter, YouTube, LinkedIn, Google +, but you’re not really proficient in any of them, it’s kinda like you’re the jack of all trades, and you never reach your true potential. So I suggest that you really focus on Facebook and become fully proficient with it. (Missed a few words) . . . for maximal success on Facebook.
Q) How about Google+? Someone asked me whether we’re going to be integrating Google+.
A) We’re going to be integrating Google+. When I say this, I mean full integration; like with Facebook right now, you notice that we have a lot of integration—we do tabs, we do sweepstakes, we do Post ‘N Leap—we do a lot of things. Well, you can have that same sort of integration in the other social networks, but at different levels. We’re first going to be integrating Twitter, because it’s so big and heavily used; and after that, we’ll be doing integrations with YouTube, then LinkedIn, and then Google+.
The reason why Google+ is last, is because they have a long way to go before they create a stickiness that current social networks are creating. I know they say they have 100 million users, but they force a lot of their people to set up Google accounts just to use simple things like gmail. So it’s not an accurate estimate right now on that many users. And you would notice, just by going in there, it’s like a graveyard in there. Will they become as powerful as Facebook? I honestly don’t know; but because we’re a social media agency, if they do, we’ll obviously be offering our services in there.
Q) Where do we sign up potential business clients to our total social media website?
A) If they’re retail, send them to your Total Social Media, because it focuses only on the product. If you want to send them to learn about becoming a distributor, to market the product, then you send them to SocialOutbreak.com.
Jim: Now, I notice that some people ask questions about upcoming features. Just yesterday, we actually laid out our 12-month timeline, our 12-month roadmap of all the technologies that we’re doing. I can’t share them on this call due to competitors—obviously we don’t want any competitors knowing what we’re doing over the next 12 months. But I will tell you, it is very, very exciting. It involves mobile; and, of course, everyone knows mobile, but we have some amazing things with mobile in the future. We have all the social networks are integrated, social management systems, really deep stuff that basically puts us in a system that only enterprise companies use—I’m talking like Coca Cola, Starbucks. This system is growing into that level of a player, and that is going to be massive for the small business community. And we’re going to keep that to a very low price point as well.
Q) Will the mobile be a part of what we pay for now, or will there be an extra charge?
A) I don’t know exactly the answer to that question. It really just depends on costs; but just keep in mind that it’s our goal to heavily undercut the competition. So, if there’s a competitor out there and they’re charging $1,000 a month, if you look at our current products, we still have it in the $50 option. So it’s always our goal to have the products in the $50 option; if there’s absolutely no way for us to do that, then we will have an extra cost. We’re going to do everything in our power to have it be part of that $50, because it’s our goal to help the masses—it’s our goal to change the small business community; and we’re certain, at $50, every single small business on the earth could use the product and actually afford it. So as a company, it’s important that we make profit of course—it’s more important that we change the small business community; and by doing that, the money always flows. So we’re going to do our best to always keep it in the $50 package.
Q) At the end of 2012, what version will we be at—just curious?
A) I have that answer, because I just did my roadmap last night. (Jim does some calculating) Right now, we’re on Version 2.5; we’ll be at about Version 7, I believe. So we’re doing a lot of upgrades, if you couldn’t tell. One of the things with me doing social media for so long, since 1994, is I’m never happy with keeping a product where it is. I’m always pushing the envelope and always making the product better. And by doing that, it ensures that we build a lifelong residual income for everybody on the line today. It also ensures that we actually make a difference in the small business community; so we’re always pushing the envelope, and we’ll never stop growing. The product will never stop—it will constantly be going, going, going. Our upgrades are about every 60 days, based on our timeline yesterday—I believe that’s going to put us at about a Version 7.0. And these are not like little increases, these are major leaps in technology.
Q) When is Version 2.5 coming out?
A) I’m going to leave that up to the owner of Social Outbreak. He will be releasing an update of when it’s coming. Let’s just say that it’s right around the corner. That’s all I can really say (laughs), but it is very, very, very close—we’re talking like weeks; but I’ll let him actually give the update.
A) You can’t use it on your FB business page—you can only use it on your personal profile. The way you do that is up here in the URL, www.facebook.com/about/subscribe. Click where it says “Add subscribe to your personal profile.” This will allow other people to subscribe to you.
A) Yes, you can show them the retail video, the retail website. Some people just like talking. You have to decide what makes you feel the most comfortable. Use whatever resource that’s through Social Outbreak that makes you feel the most comfortable. In the end, there are many different ways to enroll a retail customer. It just comes down to what is most comfortable for you. The cool thing is each way works—there isn’t one way that works better than the others. It’s what you feel the most comfortable with; because whatever you feel the most comfortable with is what you will be the most powerful in. That’s why we have a video, a website, and share all this information with you, so you can do it on your own.
Jim) Most people are on Facebook at night and on Saturdays, only because they’re not at their jobs. So the best time to post would be in the evening and on Saturdays. And that is for your specific target market; so if you’re in Chicago and your entire target market is in Chicago, it would be evening, Chicago time. If it’s during the day—surprisingly, people are checking Facebook during the day—but they’re checking around lunchtime and also at the top of the hour and also in the mornings before they go to work.
2/10/12:
(Jim was in the Social Outbreak in Jacksonville, FL at the time of this webinar; so he limited it to sharing a testimonial from one of the participants, followed by a brief Q & A).)
Here’s the testimonial that occurred during a private meeting with about 45 SOC IBO’s:
Here’s the testimonial that occurred during a private meeting with about 45 SOC IBO’s:
“One of the individuals stood up, and it was a lawyer. They own a law firm out west in Oklahoma. They flew here to attend the event. She said, ‘you know, we’ve been paying a social media consultant $1400 a month to do our social media for us. . .’ and they decided to try our product for fifty bucks a month, and they did it on their own using our product; and in two weeks, they got 50 Likes on their fan page. And they cited, ‘believe it or not, that’s more than we’ve got working with this consultant for the last two months.’
“I just thought that was unbelievable, and those are the types of success stories that all of you who will experience as your business grows—how people are able to get some great results without needing to pay a lot of money for a social media consultant, where most of the time a social media consultant, unfortunately, they just don’t have the experience or the bandwidth to be able to help you; because they’ve never done it themselves. And, as I share with you all the time, we have done it ourselves and that’s why we’re able to show what works. . . She set up her sidebar, she set up her custom tab and then she went to the training center and just went through the training and followed it.”
“I just thought that was unbelievable, and those are the types of success stories that all of you who will experience as your business grows—how people are able to get some great results without needing to pay a lot of money for a social media consultant, where most of the time a social media consultant, unfortunately, they just don’t have the experience or the bandwidth to be able to help you; because they’ve never done it themselves. And, as I share with you all the time, we have done it ourselves and that’s why we’re able to show what works. . . She set up her sidebar, she set up her custom tab and then she went to the training center and just went through the training and followed it.”
Q) Would you please review how to utilize the “subscribe” feature on Facebook?
A) (Jim goes to the WBYSM page.) The first thing you want to do is make sure that you have the subscribe feature on your own personal profile, so that way when people come to your profile, they could subscribe to you. The second thing is that you will be able to subscribe to other people. Now, not everybody has the subscribe feature on their personal profile. If they don’t, they will eventually.
So what you’re going to do in the search box up here is type in the names of the people you want to subscribe to—people that you know that are in competition to you, potential customers, and influencers in your industry, people you want to get to know, because if they endorse your product, you know that would be good for you, or maybe their target market is exactly your target market. (Jim searches for Susie Orman.
Then he clicks on “People” on the left side to see who he wants to connect to. He then searches for Tony Robbins. He clicks on the name. Since this is an old profile, the subscribe feature isn’t there. He can, however, click on “Message” and send this person a private message; or I can add him as a friend. I would do both. This person has 14 subscriptions (on the left hand side). I can click on “Subscriptions.” These are the people that Tony has subscribed to. So Tony does not have the subscribe feature on his own profile, but he is subscribing to other people. Because Tony is somebody you want to connect to, there’s a good chance that whoever he’s subscribing to is probably also in your target market. So I would look through these subscriptions to see if there’s anybody here who would be a perfect candidate for your business. You could do that by reading the title, or click on the name above in their profile and you once you decide that this person is the type of person you want to connect to, you click the “subscribe” button next to their name. . . When you click on “subscribe” that means you will be following this person.
So what you’re going to do in the search box up here is type in the names of the people you want to subscribe to—people that you know that are in competition to you, potential customers, and influencers in your industry, people you want to get to know, because if they endorse your product, you know that would be good for you, or maybe their target market is exactly your target market. (Jim searches for Susie Orman.
Then he clicks on “People” on the left side to see who he wants to connect to. He then searches for Tony Robbins. He clicks on the name. Since this is an old profile, the subscribe feature isn’t there. He can, however, click on “Message” and send this person a private message; or I can add him as a friend. I would do both. This person has 14 subscriptions (on the left hand side). I can click on “Subscriptions.” These are the people that Tony has subscribed to. So Tony does not have the subscribe feature on his own profile, but he is subscribing to other people. Because Tony is somebody you want to connect to, there’s a good chance that whoever he’s subscribing to is probably also in your target market. So I would look through these subscriptions to see if there’s anybody here who would be a perfect candidate for your business. You could do that by reading the title, or click on the name above in their profile and you once you decide that this person is the type of person you want to connect to, you click the “subscribe” button next to their name. . . When you click on “subscribe” that means you will be following this person.
When you subscribe to people, it’s a good idea to see also who they subscribe to, because most of the time, a lot of the people they subscribe to are probably people you want to be connected to as well. For example, network marketers are likely to subscribe to other network marketers, because people are like-minded.
Q) How do I activate the subscribe feature on my page?A) You can’t use it on your FB business page—you can only use it on your personal profile. The way you do that is up here in the URL, www.facebook.com/about/subscribe. Click where it says “Add subscribe to your personal profile.” This will allow other people to subscribe to you.
2/13/12:
(Jim reviews the conference in Jacksonville, FL.)
(Jim reviews the conference in Jacksonville, FL.)
Jim believes that the next big event will be in Salt Lake City. He doesn’t have confirmation of that. It will be another 3-day event.
Some updates:
Version 2.5 is planned for release on Feb. 28th, give or take a day or two. It comes with a very stable platform, so bugs will be minimized. It will make it possible to save custom tabs and sidebars in the library. There will be a new Post ‘N Leap, including a calendar. This will make it possible to send out the content at the push of a single button. This will be for all new customers. All IBO’s will be able to use it, but over the two weeks following its release, all previously existing work we’ve done will be migrated to the new platform; so our existing tabs and sidebars won’t show up on the new platform until two weeks after its release.
Version 2.5 is planned for release on Feb. 28th, give or take a day or two. It comes with a very stable platform, so bugs will be minimized. It will make it possible to save custom tabs and sidebars in the library. There will be a new Post ‘N Leap, including a calendar. This will make it possible to send out the content at the push of a single button. This will be for all new customers. All IBO’s will be able to use it, but over the two weeks following its release, all previously existing work we’ve done will be migrated to the new platform; so our existing tabs and sidebars won’t show up on the new platform until two weeks after its release.
After the launch of Version 2.5, between March and April, a lot of cool updates will be added—a lot of new industries, for example. Users will also be given the ability to do their own Sweepstakes; instead of using the iPad2, users can give away their own prize.
Todd and Kathy Humphreys are very successful distributors in SOC. They got together with Jim in Florida and discussed the idea of Jim training them personally, one on one, and videotape it. This will allow all IBO’s to actually see them inside of Facebook building their business. Now they already have a tremendous network, but they’re very excited about specifically using Facebook to generate new prospects and then converting them to retail customers and other ones to distributors.
So they’re going to make a video series on how to take a Social Outbreak distributor, which is Todd and Kathy, and turn them into a top recruiting machine by using Facebook. This will be recorded and put into classes that allow all IBO’s watch them do it. It will be unscripted, raw, and exciting. That way, IBO’s can see, hands on, how someone is recruiting 20 to 30 people every single month using Facebook. This is probably one of the coolest new features, because one of the main issues for all distributors is: How do I sign up a lot of retail customers, using Facebook? Or, how do I enroll a lot of distributors by using Facebook?
Jim says he knows no better way than taking a SO distributor, working with them hands on, and showing them how to do it and then recording the sessions—not just showing them, but actually doing it in the recording; so that’s an exciting piece. They will be working on it over the next week or so and then start putting those recordings on the new version that’s coming out. Then all that IBO’s have to do is just watch that recording every single day; and every single day, we’ll have a brand new recording. It’s going to be like a reality TV series—“In the Life of Todd and Kathy on Facebook.” It’s going to be pretty fun.
(Jim initiates Q & A)
Q (by Richard Miller): What is the best way to market to a retail business?
Q (by Richard Miller): What is the best way to market to a retail business?
A) Today, it’s all about building relationships, and that’s what social media is about. So I would harness social media to build your retail business. I would focus on your local city. A lot of people like to go all over the country, but in your retail market, it’s easier to enroll retail customers in your local city than it is to talk to someone halfway across the country. And, as you know Richard, it doesn’t take many retail customers to make a real big residual income in this company.
So I would make a list of all the retail businesses in your local area. I would first choose the ones that you feel the most comfortable talking to; so, for example, maybe you don’t feel comfortable talking to dentists; or you feel really comfortable talking to car dealerships, or automobile car parts. Decide who you feel the most comfortable talking to. Create that list first by just looking in the Yellow Pages.
Next, go into Facebook and type in the name of that business in the search engine and see whether they have a fan page. If they do, go on their fan page and “like” their fan page. Now you’ve got to stay in touch with them and build a relationship with them. After liking their fan page, leave a message on their wall. Just say, “Hey, this is Richard, I live locally here in your city. I’m really looking to connecting. Who’s the person that’s handling this fan page? I’d just like to say ‘hi.’”
Someone should then respond back and let you know—e.g., “This is Todd—I actually handle the page. I work here.”
What you do next, because it’s local, jump in your car and go down and shake Todd’s hand. Say, “hey I was on your fan page and I noticed that you responded. I just wanted to come in and say ‘hi.’ By the way, do you have a personal profile? I’d like to friend you on Facebook.” He’s going to give it to you.
Then go home, friend him on Facebook. Now you’re personal friends. What makes Facebook so explosive is making that friend connection. Jim says he would go face to face to do it. It’s a little bit of a drive (?), but go for it, because it makes a world of difference, instead of just calling. If you do it face to face, it shows that you’re not just a salesman.
He’ll accept your friend invite, because you just talked to him face to face; and then send him a private message: “Hey, Todd, it was nice meeting you today. It’s really cool what you’re doing with your fan page. Please stay in touch.” Then, underneath your name, put: “P.S. I help small businesses in (your city) be successful in Facebook. We have thousands of customers nationwide. Ask me how I can help.”
That way, you’re not advertising to him, but you’re letting him know, at least, what you do. If he’s interested right away, he’s going to respond back and ask you what you do on Facebook. Now you have an instant in. You would then say, “well, you know what, why don’t we get on the phone or I’ll just come down again and show you what I do.” Or send him to the retail website and let him review what’s there. The coolest is to spend time talking to him.
If he doesn’t jump right away, it’s okay, because you want to build a relationship with him anyway. So put his name in a list and then, once a day, click on that list of all the retail customers you have in your local area and see what they post for the day. Jump into the conversations and talk to them. It’s all about building a relationship. He may post three days from now about taking his dog for a walk, and his dog did something funny. Jump in on the comments and say, “Oh, hey Todd, that was funny—I just had the same experience with my dog.” It only takes a couple conversations like that to build a friend on Facebook. It’s not a friend that you’ve known for years, but you need to build that “know, like and trust” factor. You need to do this in business anyway. You don’t have any deception going on—this is building real friendships. You need to be friends with your clients and don’t worry about making money. Worry about building friendships.
After a week or two, what you’re going to do is go into the fan page and see if he has a sidebar, see if he has a custom tab, see if he has a Sweepstakes, see if he’s posting and people are actually commenting. These four items are going down the left hand column of our website, where it says, “create a sidebar, create a Sweepstakes,” etc. You’re just checking off to see which one(s) they do not have. Find the one(s) they don’t have and focus on that: “Oh Todd, I notice that you don’t have a Sweepstakes. You really need one—it will help you sign up a lot of new people. I can help you with it if you want—it’s only $50 a month.”
So you find out what they’re missing. Does that make sense? It’s a journey that you’re doing.
Q) Can two people admin a fan page at once—i.e., the owner and another administrator?
A) Yes, in fact, you can have more than 2 admins. Just keep in mind that whoever is an admin could also delete your page; so only make people admins that you know, like and trust.
Q) (Follow-up from Richard) What about showing them the retail video?
A) Yes, you can show them the retail video, the retail website. Some people just like talking. You have to decide what makes you feel the most comfortable. Use whatever resource that’s through Social Outbreak that makes you feel the most comfortable. In the end, there are many different ways to enroll a retail customer. It just comes down to what is most comfortable for you. The cool thing is each way works—there isn’t one way that works better than the others. It’s what you feel the most comfortable with; because whatever you feel the most comfortable with is what you will be the most powerful in. That’s why we have a video, a website, and share all this information with you, so you can do it on your own.
2/15/12:
(Jim shows the Home page of his personal FB profile.)
In today’s training I will show you how to create some “viralness” with your posts on your personal profile. What I’m teaching you here you can also do on your FB business page. The reason I’m showing you my personal profile is that I’ve happened to do some in the past couple of days that has generated a lot of viralness; so I want to use that as an example for you.
(Jim goes to his profile and explains the photo he put up for Valentine’s day with his mother, his daughter, and his girl friend. He then scrolls down to show the different posts he has done.)
All I’m doing is I’m letting people into my life. I’m defining who am I. As a Social Outbreak distributer, who are you? What do you represent as a business owner marketing your business? It’s very important that you understand that.
For me, whenever I travel—say when I traveled to Jacksonville, FL, I wanted everyone to know about it; so I put up a picture of me at the airport. I checked in at the airport and I put up a little message of what I was doing. And as you can see, I got 11 likes and 13 comments. I also want people to know that I’m very motivated, I’m a (garbled), and I’m always looking to grow business. And so I put up posts like this that show people who I am inside. And as you can see here, (Jim shows a post with a photo that says that while others were trying to determine whether a glass was half empty or half full, he drank the contents.) I had 51 people that liked it, 18 people shared it with all of their friends, and I got 9 comments.
I’m also really big into health. I value eating healthy, working out—I do fall off the train here and there—but I do like to post stuff that relates to nutrition and a healthy lifestyle. It’s something that really interests me. So here, on Monday, I posted this, I wrote this text, and then I added this picture in (a photo of a CAT-Scan of two women, one weighing 250 lbs. compared to one weighing 120 lbs.), and so the importance of being healthy because of how much damage it does to the body.
Well, look what happened: 49 people liked it; and look at all the comments—45 comments. That’s 45 different people that commented on it. Now what’s happening because all of these people are commenting on it, it’s telling Facebook that these people must be friends of mine. So now when I post new content, it’s definitely going to show up in their newsfeed, because FB sees that they’re interacting with me.
So make sure that you’re posting content that you’re getting a lot of comments. And sometimes your comments need to be edgy—just know that the average on Facebook is somewhere between 5th grade and 8th grade type of writing gets the most comments and likes; also know that images get the most comments and likes. Be edgy, but show who you are as a human being. Because nutrition and being healthy is so important to me, I’m inspired to show this picture. Other people may not be inspired to show it; so you want to do what represents who you are. When you do that, you’ll pick great pictures and write great content like I have, because it represents who you are; so it’s easy and because of that, you will get a lot of comments.
Now I also got 49 likes. Facebook will see that these 49 people are probably friends of mine because they took time to like my picture. What else was powerful was the amount of shares—50 people shared this with all of their friends. That means over 5 or 6 thousand people, in the last 4 days, were exposed to Jim Lupkin. That’s pretty amazing, guys. You can click on that (the “shared” button) and see all the people that shared it. It shows who actually shared it and it shows what their friends are saying about it.
So now just think about it as a business owner. You may think, “how does this help me with business?” You want to write some stuff about business; you want to write some stuff about yourself—you want to do a nice balancing act on it.
So this is what I’ve done to make this go even more viral: Every comment, every like, every share goes out to all of their friends. The average person now has 150 or so friends on Facebook—it actually increased from 130, I think it’s like 160 now. So when you start adding up these numbers, you’re looking at about 130 people times 150—that’s 115,000 people saw my name in the last 4 days. That’s pretty viral itself.
Now what you do is that you click on each of these names, and what I would do is I would click on it—like, on my computer, I can click “come in” (?) and then the mouse and it will open up a new tab; so that way I can do it faster (demonstrates). You see, every time I do that, it opens up a new tab? So use the feature that opens up a new tab so you can do this fast. So then what I would do, I would click on their names and I would look to see if they have a message—just like this. What I’d do then is click on the message and I’d send them a message. Now, this is the type of message I would send: “Thanks for liking my opportunist post,” or “thanks for liking my post about the picture of the person that weighs a lot.” Tell them why you’re sending them a message. Or “thanks for commenting on my post.”
Now this specific person I spoke to—it must’ve been about a year ago. So you want to make the message as personal as possible. What I do is I say, “thank you for liking” that specific post or “thank you for commenting.” I sign it “All the best, Jim” and then I attach something to it. Just whatever you attach, just make sure that it doesn’t come across as salesy.
Let me give you an example of what I’ve done. So now I’m going to go to my messages, and you’re going to see through here—these are those different people; like, for example, this person right here, Stephanie Frank, from what I know of her, she’s very, very successful. And I connected with her because of that image that I showed you—she actually came from that image that I shared with you with the heavy-set woman. So as you scroll through here, you see all these different people. All these people here, I’ve actually responded to first, saying to them, “thanks for commenting on my post earlier,” and these people are responding back to me. This is building a relationship. . . you can see here, 13 hours, 13 hours (etc.) Look at these—and I’m going to use this word loosely, because I don’t see people as “a lead,” but just so it makes business sense, I’m going to use the word, “lead.” I really do see people as friends; I don’t see them as a customer, I don’t see them as making money—I see them as a genuine friend. Because I want to make as many friends as possible on Facebook; and then if we do business together, awesome; if we don’t do business together, I don’t care, ‘cause I want to be friends with them.
But, as an entrepreneur, I know that if I focus on making real friends, I know they’re going to end up referring me to somebody anyway. So focus on them as friends; and if you do that, you’ll never write something to them that sounds like you’re trying to sell them, if that makes sense.
Now, I’m going to scroll down. I want you to look at the right hand side here and look at 2 hours ago, 6 hours ago—look at all of these “leads” that I generated in the last 15 hours. Look at ‘em all—lead after lead after lead was generated. All of this was generated in the last 20 hours. I don’t know about you, but this is a lot of leads. And then I can keep on going (shows still more leads). All of these were generated off the picture of the two women of greatly different weights or the post I did earlier that got about 40 comments.
I also decided to send messages to people that subscribe to me. So let me give you an example of that one. So here I said, “thank you so much for subscribing to my updates,” that’s somebody who subscribed to me, “I’d love to get to know you more. If there’s anything you need, please don’t hesitate to ask. What do you do for a living? Your Facebook Friend, Jim.”
Every single time somebody interacts with you, you need to send them a personal message. It doesn’t take much time—within 20 seconds, you can send them a personal message; and by building this relationship, it does a few things. One, it tells Facebook that you’re interacting with them. That means when you post stuff, say tomorrow or the next day, it will show up in their newsfeed. If you’re not interacting with people like this, it starts getting lost and they actually never see your messages. It also allows you to become close to people right away, which means that you can generate a customer right away.
Let me give you another example: “Thanks for my picture the other day with the 250 pound woman. . . and then I put a little P.S. here: “I’m a little bit of a health nut, and the picture was awesome. If you don’t mind, I’m going to use it when I talk to people. I was also there this weekend. . . I was on stage with. . . (missed some).” So here’s a good example. He’s now going to use that picture of the woman for his business. So what do you think’s going to happen. Now on top of mine, he’s remembering me, we’re building friendship together. He’s going to end up referring business to me. Does that make sense, everybody?
Now what I want you do is that when you’re writing these messages, it’s really important that you make them personable. So what you want to do is you want to write. . . you want to have the same script, but then you want to try to add something personable to it. So let me give you an example: This one, I just put: “Thanks for commenting on my post from earlier about the 250-pound woman.” The reason why I made it so brief is because I had about 100 people and I only wanted to spend about an hour and a half doing this.
But if you had 4 people, for example, you want to make it a little personable so when you come to their name, you want to try to find something that you can talk about; because when you press that message button, it would be cool if you could add something like “Thanks for commenting on my post. I really appreciate it.” Now, she doesn’t have too much information here, but she does have that she’s from Ohio. So, for someone like me, I would probably put: “Oh, I notice that you’re from Ohio—I’m from Pennsylvania. We’re not too far from each other. Your friend, Jim P.S. I help small businesses become successful on Facebook. If you need help, ask me how.”
When you put that in a P.S., it’s kinda like adding an email signature. It’s just letting people know what you do, but it’s not advertising to them, if that makes sense.
This is one really fun way to make your business go viral. When people comment or like or share, you reach out to them in private messages and that also makes your business go viral.
(Jim asks people on the webinar to indicate in the question box what they think and to ask him any questions about it or give him some feedback if this is something you already knew and whether you liked this tip.)
Barry asks where Jim got the picture, because he would like to post it on his natural health site.
Jim: I find a lot of content on Facebook myself. On one of my trainings, I taught you how to subscribe to your target market. When you subscribe to your target market or influencers within your industry, they’re also posting a lot of great information. And a lot of times, they’re going to post pictures like this. So what I do is—let’s say that you saw this online—you’re going to come and click the share button right here. And then this box is going to open up. Then you’re going to choose on your page and then you’re going to choose your page. And then you’re going to write something in here and then click “Share.” Now it’s going to post to your page. It also gives me credit, because it’s my picture, which means my share now goes up to 51. So we’re actually working together, Barry. I’m getting exposed to your people, and you are getting this picture. Does that make sense? And whenever you see any cool pictures in Facebook, just look for the Share button, and you can do it over and over again. But if you subscribe to influencers in your industry—you’re in the health industry—I would subscribe to every health professional that you can find on Facebook—and you can watch our “Subscribe” training on that—then you can check on what they’re posting every day and you can share the pieces that seem to be relevant for your group on your fanpage.
Q) Great idea. I offer two businesses, which do you recommend?
Jim) Susan, that’s completely up to you on what business you want to recommend. I know the businesses you are in, so I would recommend the Social Media, because you can build it very quickly on Facebook, but it’s completely up to you which one you want to do.
Jim asks, “did this specific viral technique help you?”
Q) Will the responses be tracked with Insight stat tools?
Jim) John, this is actually on my personal profile, so I can’t track it with the Insight tool, but when you post this on your fanpage, yes, you can track it.
(Jim indicates that he is getting a lot of feedback that everybody saw this as a very valuable tip.)
Q) How would you approach a potential client that is not on Facebook?
Jim) I would give them your retail website, ask them to take a look at it, and then I would ask them why they are not on Facebook. They’re either going to say, “because I don’t believe in it” and then in that case, I would show them the success stories on the retail website and say, “some of these people didn’t believe it either, but check out the success that they had.” There will be other people who will say, “I’m kinda busy.” I would then show them the retail website and say, “well, look, for fifty bucks a month, you can spend 20 minutes a day and be successful at it.” And then your other group of people will say, “I have no idea, really, what to do. We’re kinda lost.” Show them the retail website and say, “all you have to do is follow this and you can work at it 20 minutes a day.”
What I would like for all of you to do is that when this call is over, I’d like for you to go to our fan page, which is Facebook.com/WBYSM and I would like for you to post on here what you learned today and how it helped you, because it’s a great way then to let the rest of everyone that’s using the product be exposed to your insights. What I want you to do in the post though is that I want you to give the name of your fan page. Here’s why: You’re letting them know what you learned today on the call, but what you’re really doing behind the scenes is that you’re letting them know about your business. So now, out of our 8,000 people that are on our fan page, they’re now being exposed to your business, and that can help you get some more likes. So make sure you do that right now and that will also help you; and you want to do that every day when the calls are over, because it will help to expose you to our other small business clients.
Q) What is the best time of the day to post?
Jim) Most people are on Facebook at night and on Saturdays, only because they’re not at their jobs. So the best time to post would be in the evening and on Saturdays. And that is for your specific target market; so if you’re in Chicago and your entire target market is in Chicago, it would be evening, Chicago time. If it’s during the day—surprisingly, people are checking Facebook during the day—but they’re checking around lunchtime and also at the top of the hour and also in the mornings before they go to work.
So what I find is that 50% of all of your posts that get commented on are within about three and a half hours of you posting it. So if you’re very aggressive on Facebook and you post every 5 hours, as long as it’s quality content, you’re going to notice that different people are commenting and liking it did not comment and like on the previous content, which means that you’re building great relationships.
So, best case, you have a lot of time—I would post every 5 hours. If you don’t have a lot of time, and you’re very limited, then post in the evening and on Saturdays.
2/17/12:
(Jim skipped giving the history of the agency and walking through the usual guidance in creating sidebars and custom tabs and devoted the entire time to utilizing Facebook to prospecting to build a business. He first asked listeners to share what kind of business they wanted to build. He indicated at the outset that he would be doing a “non-script training,” i.e. doing it without any prior preparation. The reason is that scripted training sometimes looks too easy. So he will go through it as if one of the listeners was going through it to see how he navigates around and figures things out. This will help listeners to see what it takes to succeed in Facebook. He makes clear that this is “advanced training” and assumes that we have set up a sidebar, custom tab, sweepstakes have watched all of the videos and other training materials on www.totalsocialmedia.com. He starts out with Social Outbreak distributors.)
Assume I’m inside of Facebook and I’m a Social Outbreak distributor. My goal is to identify small business owners, to put them on my (?) as a retail customer. It’s also my goal to identify potential distributors that can market the product for me. I’m assuming that I’ve already spoken to all my friends and all of my contacts. So my well has dried up and I’m trying to find new people. That’s what this training is about—trying to locate new individuals, either as retail customers or distributors.
So the first thing I’m going to do, is I’m going to try to find people locally in my area. Now by going through the training, we teach you how to connect with people in your local area. That means you should already have a friend list building into the thousands—like here I have 1,729 friends. Almost all of these are in the Phoenix Valley, or Scottsdale. So I’m assuming that you already did this. That being said, let me show you some examples of what you can do.
Let’s say I want to find the “shoulders” (?). Well, for me, I want to find people that are already in the industry; because with Social Outbreak, they can be retail customers, but they can also be distributors. So what I’m going to do is type in different company names that are considered network marketing, and there thousands of them. So I’m just going to use one off the top of my head that I think has a pretty cool service and that is Send Out Cards. Now, I use their service already, so I could connect and actually have a conversation with these people, because I actually like their service.
So I type on this image here (FB search box). What it’s going to do is bring me to “all results.” I want to separate these results though, because it’s showing me people, it’s showing me pages, showing me places, groups, etc. So I’m going to do one after another. So I’m first going to click on “People.” So now it’s showing me everybody on Facebook that has “Send Out Cards” in their profile, as you can see here. Now most likely—not 100%--most of these people are affiliated with “Send Out Cards.” And all you have to do is keep clicking on “show more results.”
So here’s an example: Send Out Cards, she lives in Tucson, Arizona, Scottsdale, Arizona. . . I’m in Scottsdale. I put in my profile correctly, which is part of the training center—do you know how it’s connecting me to people that are close to me? It’s showing me all the people that are in my local area. I’d love to build my business locally, but now we jump into Indiana. It also connects me to people based on who I know; so most of these contacts are connections based on my current friends or my location, which makes it more practical for you to connect with these people.
So let me give you an example. I’m going to start with one, right at the top. This is Kathy. Kathy has 278 subscribers, she’s an information speaker at ____ Designs, She went to West ____ High School, and she lives in Phoenix, Arizona, and we have 316 mutual friends; and we happen to be friends already (as you can see by the check mark here).
What I’m going to do is send her a message. I’m going to click on “Send Message,” I’m going to type in her name—well sometimes Facebook has some bugs; so, for example, her name should have automatically appeared here, but it didn’t for some reason. So I just type in her name. “Hi Kathy – I notice that we are friends on Facebook. I also noticed that you are in Send Out Cards. How is it going for you? Do you have a Facebook business page that I can see?”
Now, I have no interest at this moment in making her a customer or a distributor. Most likely, she’ll be a customer, but she’ll have a whole team that would need our product as well, and I’m assuming Social Outbreak. I have no interest in making her a customer, or having her share this with all of her team yet. Why? My number one interest is becoming a friend with her. I know this is kind of awkward, but when you look at traditional businesses, everyone is always about making sales, because it’s money. But my focus, 100% of the time, is I want to make friends with people; because my best customers are also my good friends. Making business is great, but when you have a group of friends, people you know, like and trust, business is a lot more enjoyable.
So focus on building a friendship first. Very, very quickly, you’re going to be able to convert this person to a customer if they see value in the Social Outbreak product. It will happen quickly, it will happen within a week. But your number one focus needs to be genuine, becoming a friend. I really want to become a friend with Kathy—I really do. That’s why I’m not prospecting her, like this. So I say, (repeats message above) and click “send.”
Now I’ve created a conversation. When she has time, she’ll respond back to me, and it’s going to show in the Private Message up here (shows icon at the top of page). She may respond back to me today, she may respond back to me in three weeks, or four months—I don’t know. My focus though is just getting the message out there. What happens after that is totally up to her. If she responds back to me, she’s going to give me her fan page and she’s going to say, “oh here, check this out, here’s my business page.” Or she may say, “I don’t have one.” We’re going to create a conversation. I’m going to show you how that conversation develops in future trainings as these people start to respond back to me.
Now let’s go back to the next one. This person is a friend too. Now since I showed you how I respond to people that are friends, I’m going to skip the ones that have question marks next to them, because I’m already friends with them. Now this person is not showing up as a friend, because it says “Add Friend.” So I’m going to click on “Send Message”—it’s not showing for some reason. . .this is a temporary bug, because Facebook does show them here.
As you’re going through, if you come across somebody and you see that they are an influencer in your industry, somebody you know, like, and trust already, click the “Subscribe” button and follow them. Now what I would do is I would subscribe to everybody, because by subscribing to them, it allows you to stay in touch with them long term. So if you end up not connecting this time, you eventually will connect. I’ll show you what that means in a second.
So here is “Add as Friend,” what I would do instead of adding a friend—‘cause you don’t know them yet—that’s why you want to subscribe first, build that rapport of know, like, and trust and then, when you actually start having a conversation with them, then add them as a friend. What I’m going to do is click on their name—it’s going to open up a new window. I’m going to come to her page. I’m going to see if there’s a message box here. If there is a message box, then what I want to do is click on it. Now I can send her a private message: “Hi ____, I noticed you are in Send Out Cards. I just started using the service a few months ago. I really like it. I sent my daughter a card and it is wonderful. Do you have a Facebook business page? I’d love to hear how you are using Facebook to build your business. Jim” My focus is to become a friend with her; however, it is also business. So I want to say things that will open up the door for me to talk to her about Social Outbreak.
But DO NOT SELL HER! I want you to really become a genuine friend with her, because that’s important. But you see how I do throw in questions? I can open up the door to potentially talking about Social Outbreak—either as a retail customer, or as a business. I’m going to click “Send.” Now when she’s on Facebook, she’s going to respond to that, and now the conversation starts.
Now I’m going to go back and I’m going to do is repeat that process over and over again, by clicking on their name, seeing if there’s a message box and, if so, sending another message. Now you can send the same type of message over and over again, but just tweak it a little bit; or look at something on their profile and add that as a message. For example, “_____, it’s nice meeting you. I notice that you’re in Send Out Cards. How is it working for you? Are you using Facebook to build it? By the way, I notice that you’re from the Ukraine. I have several friends that are from the Ukraine that live in my condominium.” So you’re putting in a message that connects you to them, because you’re trying to build a relationship with them.
Let me give you another example. Let’s scroll down through here. I’m just going to pick out somebody random. Let’s do this one. I’m going to click on the message box: “Hi Happy, nice to meet you. I notice that you’re in Send Out Cards. Do you have a Facebook business page? How is Facebook helping you build your Send Out Cards business. I’d love to hear from you. I notice that you’re from Walla Walla, Washington. I have a cousin that lives in Washington.” You know, you’ve gotta make a connection—you’ve gotta show them that you actually took time out of your schedule to look at their profile, to learn about them. Why? Because you’re building a friendship with them. That’s what friends do. If you just went right into the business, I wouldn’t think that you have any interest in getting to know me. I would think you’re just trying to sell me; and, because of that, I would ignore you. So you’ve got to build relationships with people.
So you want to do that over and over again. Now, as you’re doing that, I want you—if there is a “Subscribe” button (not everybody has a Subscribe button)—I want you to click on it, the reason being is because when you come to your home page, you’re going to see “Subscriptions” right here (in the top left margin of your page). Once a day, I want you to click on “Subscriptions” and I want you to see what they’re talking about. When you subscribe to somebody, at the time they leave a status update, it’s going to show here.
When they leave a status update, I want you to jump into the conversation, because when you send this private message, not everybody is going to respond back. But it doesn’t mean that they have no interest in talking to you. Life could’ve just gotten in the way. So you want a way to stay in touch with them, that’s why you subscribed to them. If they don’t have a subscribe feature, don’t worry about it. Just go on to the next person. But if they do, once a day I want you to go in and see what they said and I want you to jump into their conversations. Do not try to sell them in the conversations, just have a conversation with them. You’ve got to build that know, like, and trust. If somebody trusts you and they like you, they’re going to at least hear about your business.
This is a really good example—with Social Outbreak, I would make a list of every single network marketing company that exists, I would type it in the search box here, and I would repeat this process over and over and over again. This is how I just opened you up 78 million potential customers—or potential distributors. Why 78 million? Because that’s what I was told is the number of network marketers in the world. Of course, you can do the same thing with traditional business. I’m going to give those examples with some of the other stories today based on what people gave.
Okay, for all Social Outbreak distributors, did that help you? Give me a yes, no, or any feedback in the question box. Now as you’re answering for me, I’m going to go to the next one.
Someone told me that they’re working with a chiropractor. Here’s what you need to do as a chiropractor: Number one, you need to get their email list. And you need to send out their entire email list a message. And the message needs to say, “Hi, this is Jim’s Chiropractic Care. Thank you for being such a loyal customer. We just want to let you know that we created a Facebook business page, so that you can connect with all of our other patients or all of our other customers, and we’re also giving away a free iPad2 just for joining out page. So please go and like our page and then read the Sweepstakes so you learn how to enter it.” Of course, they’re not going to get to enter it just by liking it. They have to fill out the form, because liking it and filling out the form are completely separate. That’s the first thing you need to do with all of your existing patients. Chiropractors probably have a couple thousand patients in their email lists. So you need to do that and right there is a thousand fans right away!
Number two: You need to put some sort of form in the chiropractic office to let them know of that iPad2 giveaway. Why? Every person that comes to the door—and if they’re getting 20 people a day coming through the door, that’s 600 new fans a month that Chiropractic Care could be getting. When they come in, have them hand out a little flyer: “Oh here, by the way before you leave, we have a Facebook business page now. Please go and like it, because we’re giving away an iPad2 once a month, so make sure you go and like it.”
Number 3: You post good content once a day—and that’s in the training center, so I won’t go through that—but as people comment on it, make sure that once a day, that someone in the chiropractic office will go and respond to those comments. Make sure that it’s engaging. The more people that are commenting, the more it’s going out to all of their friends. When it goes out to all of their friends, they start to like the page.
So in a brick and mortar type of company, where you get a lot of foot traffic, that’s where you want to focus. That’s how you REALLY explode Facebook, is by taking your offline activity and absorbing it into your online activity. I would focus on that before I would do anything inside of Facebook in terms of prospecting. And that will explode your numbers. It could be a restaurant, it could be a spa, massage, they get thousands of people, so that’s the way to really harness the power of Facebook.
(Jim reads through the question box to see what other industries participants have questions about. He asks for additional clarifying information in order to be better able to provide guidance.
Gold/silver as a network marketing company: The first thing you want to do is, in our training center, we show you how to add friends, based on where you went to high school, where you went to college, and where you lived. What I want you to do is build up your friend list with everybody you went to high school with and with everybody you went to college with and then everywhere that you worked.
So if you properly fill out your profile, our one training teaches you how to add in all your friends from high school, college and where you worked—also cities. It shows you how to do that; so when you go through that, the reason why that’s important is this: You want to start connecting with people on Facebook that you already may know in the offline world when doing something like this. The reason being, is to find specific people that would want to be part of a network marketing company, it’s not easy to find those specific groups inside of Facebook, because they really don’t stick out.
Now you can do Facebook ads for gold and silver, as well as network marketing; but if you do what I just shared with you, it’s free and it just takes up your time, and you’ll find it a lot faster. Over time, you may realize that there are certain groups that seem to be attracted to gold and silver; but I will tell you in a network marketing company, the most successful people build out very large warm market lists. I’ve been around network marketing for a long time, and the most successful people have a warm market list in the thousands. They have influence, people that trust them. It’s not necessarily a specific group of people. You already have that massive warm market list. It’s just harder to write it on paper. Well, thanks to Facebook, it’s all there in front of you.
So do the training. When you go into everyone you went to high school with, if you’re 55 years old right now, don’t worry about it. Add everybody from high school that was in the year you graduated, a year before and a year after. Even if you don’t remember them, add them anyway. And in your message, just put: “Oh, hey, I went to high school with you—I know it’s been a long time, but I thought I’d reach out and connect with everybody.” That’s the type of message that you write. If they graduated a year before you, change it up a little bit: “I graduated a year after you. We went to the same high school, I thought I’d reach out to people.” You’ll be amazed at the amount of people that add you as a friend because you went to high school together.
You’re going to do the same thing with college; and the same thing where you worked. Now does this actually work? I’ll give you a good example. I added a friend from high school; in fact, the last time I spoke to him had to be the first or second grade. I don’t even remember talking to him after the first, second, or third grade. He reached out to me after I friended him on Facebook and he asked me if I knew of any home-based business, network
marketing opportunities, because he and his wife were looking to work from home. And he only asked me because of all the good content that I’m writing every day that relates to social media. Now think about it. If I was in a gold and silver business with you, I would say, “Chris (his name), I’m actually in a business that does exactly what you’re looking for. Why don’t we jump on the telephone and let’s talk about it, plus I’d like to catch up, as it’s been a long time since high school.”
What are the odds of him giving me his telephone number? It would’ve been 100%. It would’ve probably have been about a 95% chance of him joining, because we had history together. We may not be best friends, but we have some sort of connection from the past. Everybody in network marketing has 5,000 people that they can connect to on Facebook if they went to a high school or a college. Right there is massive, guys when it comes to gold and silver.
Now, Social Outbreak is a little different, because their product targets small business owners and network marketers. Those two groups are very easy to find on Facebook. One thing you could do is, if you’re targeting gold and silver, you cold type in here (in the searchbox) “gold” and see what shows up. You’ll notice that it’s going to be all over the place, as you can see here. This is why I said it’s best to do what I just shared with you first, because you can immediately build up to 5,000 prospects—not this week, it will take about 90 days for you to build up 5,000 prospects; but that’s a lot of prospects for you to develop relationships with.
Another thing that you can do here is to enter into the search box, “I want to buy gold”—let’s see if anything happens here. I just clicked on “public posts,” and now you can scroll through here and see what kinds of conversations are happening on Facebook that has to do with gold. Now this takes time. What I would do because you’re network marketing, Jay—and it’s specifically because you’re network marketing—you can go this route too, because I like to show people everything; but I would do what I just taught you earlier. You’ll build up your prospects a lot faster and you’ll see a team build a lot faster.
Now what I’m teaching you today is not the absolute. I can sit here and show you probably—I don’t know that this number is exact—I can probably show you 20 different ways to build each of your businesses. I just want to focus on what I think is the best way at this moment, on Friday at 9:33 am, PST. Because Facebook changes so fast, a better way may pop up two weeks from now. And if it does, guess what? I’ll share it with you, because you’re working with a virtual social media agency.
Question: How would you help someone whose business is creating and selling mailing lists for insurance companies? Is there a way to create email addresses from Facebook?
Jim: Who would be your target market? Who would be the type of person that would buy your product? (Moves on while awaiting further info.)
Question: I have 4,720 random Facebook friends. Should I unfriend them some and add only the targeted groups?
Jim: Yes, unfortunately or fortunately, it’s going to take you some time to do that, so I do get it’s going to be a little time-consuming. Because it’s almost 5,000, what I’d probably do is that I’d just create a new profile; because I’ve actually unfriended some people sometimes, because I wanted to do exactly what you said and it was taking absolutely forever. I actually created a brand new profile. On my existing profile, I changed my name over to a bogus name, and I changed the photo. And then I created a new profile. I named it Jim Lupkin, and that is the only one I use. That way you can start from scratch and do it right. Your old page? Keep it going, but just know that you’re never going to use it. You may pull on it once in awhile, because you know certain people and you’re trying to get them over to your other profile; because you’re only allowed to have one profile. So eventually, you want to delete the other one. But definitely, I would just start a new one.
(Additional info re insurance companies): Insurance agents looking for leads.
Jim: Okay, so someone is looking for insurance agents. What I would do, and there are several different ways you can play with this. Let me see what happens if I type in “insurance agents.” You should have a few thousand people on your friends list too; because everything I’m showing is coming off that as well. Because I’m local networking in the area, I’m making friends with small business owners, Facebook’s going to connect me to people that are also locally that I may have mutual friends with.
So when I type in “insurance,” let me click on “people,” so here’s one, “Golden Care Agents.” I’m going to do the same thing I did earlier—one, I’m going to subscribe to them, then two, I’m going to right click, send them a message—they’re in Minnesota and they look like an insurance agency company. It will be something like: “Hello Business and Insurance Agent, I want to connect with you.” I would keep it that simple. You’re just seeing if they are an insurance agent or not. Click “Send” and then when they respond, you can take the conversation from there. They most likely are.
This person, Jason, is the owner and agent at American Family Insurance; so I would think he would qualify for you. So you would want to click “Subscribe” if the subscribe feature is there; then I’m going to right click and see if there’s a message box. If there is, I’m going to click on it. I’m going to send him a private message: “Jason, I notice you are an insurance agent. How long have you been one? I like your picture on your timeline. I work with insurance agents. I’m looking forward to hearing from you.”
Okay, so what I did was I asked him something that relates to insurance. I gave him a compliment or maybe connection with something on his profile. I actually liked his timeline picture, that’s why I said it. And then I told him what I did, but I didn’t come across as though I was selling. I was very laid back. If he has an interest, he’s going to ask me what I do with insurance agents. Then, when he responds back, I’m going to respond back, and the minute I feel comfortable, saying “can you please call me?” or “can I call you?” I want to talk to you about what you do—the minute I feel comfortable doing that, I’m going to ask him and then I’m going to jump on the phone, and that’s where we’ll have the real conversation.
The whole goal on Facebook, like, say, for an insurance agent or for network marketing, for those kinds of businesses, is to get them on the telephone. For chiropractic or a bricks and mortar business, the goal is blending your offline to your online world. So we all have different purposes.
So, in this case, I want to get them on the telephone. I can’t get them on the telephone till we build that rapport. That rapport could happen on the first email, it could happen on the second or third. It usually happens within 7 days or less. Does that make sense? And then you’re just going to repeat this process over and over again with all of these insurance people. And then just keep clicking “see more results” and keep going down until it stops. And all of these people are insurance agents, and I just keep going and going and going and going. Make sense?
I hope this helps you in generating prospects on Facebook. It looks easy, and I must say it really IS this easy. But you have to go through all the training first in our training center to do what I just did in an easy way.
(In answer to another question) You cannot create email lists from Facebook, but you can create a list; and we do have a training on that. The list when you interact with them will be inside of Facebook—it won’t be an actual email. We use Facebook.
What I shared with you right now may not be in the training specifically, because the training we have in there now is basic training. This is advanced training; and I’m putting together advanced training. The problem is that if you do not go through the basic training, when you try to do this advanced training, you’re going to be lost, you’re not going to get as many search results that I get; because you have not done all the little things to be set up properly on Facebook. So please complete that basic training. I promise you, if you do this, friends, 2012—I don’t care if you’re a Social Outbreak distributor, you’re a network marketer in another company, you’re a chiropractor, you’re a restaurant—it doesn’t matter. I promise you by Christmas, your business will be booming because of Facebook; but you gotta go do the training.
2/21/12:
Today’s training is a tip on how to build up a lead funnel, some people call it a “sales funnel,” those are traditional business words. I like to call it “friends.” Some people think, “oh, come on,” but I’m being serious. On Facebook, this is a chance for you to build rapport with people where they can meet you, they can like you; and, because they like you, they’ll ultimately trust you. Isn’t that a friend? I think so. I love making friends. I make friends with people that I want to surround myself with. People I want to surround myself with are people that are just like me, that I can do business with. Why? Because what I do is my passion; and so I tend to surround myself with people that are just like myself or with anyone I do.
Now that will only work if you are doing your passion. You’ve got to love what you do. If you do, you will see making friends on Facebook as a wonderful thing. Stop looking at this as sales and focus on building rapport with people. What does that mean? There are many ways to build leads on Facebook: Build friendships on Facebook, and I’m just going to show you one today.
Click on your Facebook profile. And while you’re in here, as part of the training center training, you should have already filled out your profile in detail. If you did, you can click on your friend box, then in the top right hand corner, you can click on “Find Friends.” Now, what Facebook is going to do is list all of the possible friends that you may have, based on your home town, your current city, your high school, mutual friends, where you went to college, who have been your employers in the past, and if you went to graduate school.
Now if you don’t fill out your info tab correctly on your personal profile, this is not going to help you. If you fill it out in great detail, just like I did—I’m very, very detailed—Facebook opens up the class forms (?) for you and really connects you to people. So, by going through our training center, you’ll learn how to fill that info tab out properly, which will make this tip very, very powerful.
So let’s say that you’re interested in building up contacts from your hometown. Now I’m from Pottsville, PA. I can click on this box, and now what it’s doing is it’s refreshing. It’s showing me all the people on Facebook that are also from my hometown. Now, as you can see, it’s searching for more people; and it will just keep scrolling down and down and down and search for every single person on Facebook that’s from my home town.
This is really, really powerful. Now what I can do, because they’re from my hometown, I can click and add them as a friend. And once they’re added as a friend, I’m now connected to them so that I could do business with them, potentially, because it’s a local contact.
But maybe you want to focus on a different town. You can type in another city right here. Now I also live in Scottsdale, AR at the moment, so I’m going to click on Scottsdale. It’s going to show me all the people that currently live in Scottsdale that are on Facebook. Now, as you can see, I can scroll through here. Now what it first shows you is who you’re most likely going to meet, because you already have mutual friends. So this person, for example, right here, he has 357 mutual friends—that means 357 people that I’m friends with on Facebook, he’s also friends with. So the odds of him and I probably connecting are pretty good, because we have so many mutual friends.
All you do is click on “Add a Friend,” and the friend request is sent. When he gets that, he’s going to see that we have a lot of mutual friends. So this is a really powerful way to connect with people. Now as you see when I scroll down through here, you see how the numbers are getting lower? So I’m basically going further and further out in my six degrees of separation. And it will keep on going to where I’m not connected to them at all. I’ll just keep scrolling down. So here’s 165 people that I’m friends with that also Jim is friends with on Facebook. It makes it easier for me to connect with these people then, because we have mutual friends. So the odds of us being friends is really high—another great way to add contacts, and you can see what they do for a living too in the gray line here; so you can decide if you want to friend them or not.
Now what you can also do is start playing around with the buttons. So maybe I want to see who is in Scottsdale right now, but is from Pottsville, PA; so I’ll click on both boxes, and it just so happens that there’s nobody here.
Now you can also do high school. Now what I’m going to do is uncheck this box, I’m going to click on this one (high school) and then click on everybody that went to my high school. Again, I can scroll down and repeat the same. I can change this now and put in a different high school to connect with people. I may want to know did anyone go to Pottsville high school that actually lives in Scottsdale, AR right now? So I’m going to click on both boxes. There you go! This person is living in Scottsdale, she went to Pottsville high school, so the odds of her and I connecting are really, really high. We went to the same high school 2000 miles away and we live in the same city. This is powerful. The odds of us connecting are going to be incredibly high.
I can also do mutual friends; so you may be a friend with somebody and you want to connect with all of their friends. You can do it right here. You can do colleges, you can do employers, or you can do graduate school. This is a fantastic way to connect to a lot of people that you already have a mutual connection with or that you’ve known in the past.
I know that there are some people in here that are Social Outbreak distributors. Think about this, or if you’re in ANY network marketing company. The best list that you can ever have is people you’ve already spoken to, you already have some sort of connection with in the past. This right here is your list builder, to do that. Realistically, you can sit here and build a list to probably a 100,000 or more people—it’ll take time of course, it doesn’t happen overnight. But this is your list builder. You’ll never run out of leads now. And it’s all right here.
(Jim opens the call for questions)
Q) If I’m adding friends from my local area, is there a limit on how many friends I can add during a specific friending session?
Jim) Facebook regulates this because they want to make sure that you’re not spamming people. So I go up here and I click on “friend” and I keep doing that one after another, very fast, Facebook is going to recognize that, you know what, you’re going a little too fast—you can’t possibly know all these people, so you must be spamming. You have to take your time doing this. So you want to be selective with who you’re connecting with. You should take your time, the reason being that they use auto bots, and there is really no set standard. I notice if you take 20 to 30 seconds, you shouldn’t have any problem—in between each one. But, again, that can change too. There are some times when I’ve friended 50 people in 15 minutes, and I had no problem whatsoever. But when you play around with these different boxes and take your time, most of the time you’re not going to get flagged. It’s when you are clicking without even looking is when you start to raise some red flags that will (garbled) get your (?) blocked.
